Do you finish your videos with a strong call to action (aka CTA)?

Without a clear call to action (CTA) at the end of your video, its purpose can be lost. A CTA tells viewers what to do next and helps turn attention into action, so your hard work recording and editing delivers real results.

Common goals include:

• Collecting the viewer’s email address
• Encouraging the viewer to request a service or provide their details
• Asking viewers to subscribe to the company’s social media channels

A good call to action should:

• Be short and clear (ideally no longer than 30 seconds)
• Focus on one main action, rather than overwhelming viewers with too many options
• Make your other social media channels easy to find, even if they are not all mentioned in the video itself
• Explain the value for the viewer, for example how commenting, subscribing, or getting in touch benefits them
• Use platform features like YouTube annotations, end screens, or subscribe prompts to encourage viewers to take action

People have different preferences for how they engage online, so make sure your main channels like LinkedIn, YouTube, Facebook, and X are available and easy to access.

❌ Figure: Bad example - No call to action

❌ Figure: Bad example - Too many options breeds choice paralysis

✅ Figure: Good example - Very clear 'call to action' that asks for an email address. Only asks for one thing at a time and uses zooming effects. In addition, gives a Twitter option to engage and uses live-action