To ensure your videos gain maximum exposure, you need to promote them in various ways. The following are the steps to do this.
Post the new video YouTube link to all social media accounts including:
Send an email to the entire company with the links to the posts you have made. You want to make it as easy as possible for them to be able to re-post the original messages. Use a tool like clicktotweet.com.
Example email:
Hi All,
A new interview is now live on SSW TV. You can see it at {{ URL }} Can you all promote the video in the following ways:
I appreciate the efforts from everyone :) Cheers,
The person(s) featured or interviewed in the video should be encouraged to share and promote your video. If they have an audience that follows them on social media you should leverage it to your advantage.
Ask them to:
Hi {{ NAME }},
Thank you for taking part in this video. You can find it here: {{ URL }} We have worked very hard on this video and are very proud of the final product. We hope you are also proud of it.
We are promoting the video through our blog and social media networks and would appreciate if you could do the same to get the word out there.
Here are some suggestions: 1. Write a blog post on it 2. Tweet it by clicking {{ URL }} 3. Sharing this Facebook Post {{ URL }} 4. Adding to LinkedIn 5. Emailing your marketing list with the interview (if you have one) 6. Emailing any friends and associates who could spread the word
Thanks for taking the time to do this interview and promote it.
The best way to extend your reach and promote a video is through strategic partners. These are people, companies or websites which don’t compete with you but service the same audience.
Examples of these types of partners are:
You should have a list of these partners in a database with all their contact details to automate the process of promoting your videos.